BI Blog
Competitor Tracking and Market Briefings for Executives
What did I miss this week?
Are our competitors moving before we do?
Research-led market trackers for leaders in 7 markets
Competitor tracking and market briefings for executives
Fewer dashboards. One analyst-checked briefing on what changed, why it matters and what to do next.
Which of these signals actually matters?
Is last quarter’s report already out of date?
- Your competitors, signals and KPIs
- Weekly, monthly or on demand
- Validated by a BI analyst
Did you know?
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of senior decision-makers feel overwhelmed by the volume of data and dashboards
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of CEOs worry about losing ground to competitors because of gaps in IT knowledge or infrastructure
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of CEOs say their top concern is whether they are transforming fast enough to keep pace with technology
Sources: TheyDo, Data, Decisions and Doubt: a 2025 Leadership Perspective (50%; 500 senior decision-makers in the US, UK and Netherlands, fieldwork by Sapio Research, 2025). Cisco, 2025 AI Briefing: CEO Edition (more than 70%; 2,503 CEOs, February 2025). PwC, 29th Global CEO Survey (42%; 4,454 CEOs in 95 countries, January 2026).
More data has not brought more clarity. A good filter does.
Signal vs noise: what a market tracker filters for you
Lots of updates go in. Only the few that touch your business come out.
- Noise, filtered out
- Signal that passes the filter
- In your briefing, with a so-what
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Scan
News, filings, pricing pages, launches, hiring, reviews and regulators.
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Filter
Against your competitors, your markets and the KPIs you report on.
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Validate
A BI analyst checks the source and writes the so-what.
Sound familiar?
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Ten dashboards open. Still no answer.
What you get
One briefing, built to read in minutes.
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A competitor launched. We heard it from a customer.
What you get
Competitor moves flagged on your cadence.
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The quarterly report was out of date on arrival.
What you get
Weekly or monthly updates, not quarterly.
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My team spends hours summarizing the news.
What you get
Analysts do the filtering for you.
Ongoing competitor monitoring, not another quarterly report
Project reports describe the market on the day they were written. A tracker keeps up with it.
Quarterly consulting report
- How often
- Once per project or quarter
- Scope
- A broad view of the industry
- Format
- A long deck to work through
- After delivery
- The work stops until the next project
BI market tracker
- How often
- Weekly, monthly or on demand
- Scope
- Your competitors, signals and KPIs
- Format
- A short briefing memo with a so-what
- After delivery
- Your feedback sharpens the next briefing
Inside a market intelligence briefing
Pick a lens and a cadence. Each briefing is written for the person who reads it.
CEO briefing
Weekly: 3 signals that matterMonthly: top moves and the trend behind themOn demand: when a question cannot wait
Competitor
Competitor A raised a new round and is hiring sales staff in the UK.
So what: Expect sharper pricing in UK deals. Review discount rules before Q1.
Market
A rule change in one of your markets brings a compliance date forward.
So what: Ask the team for an exposure check before the next board pack.
Customer
Two large buyers in your segment are consolidating suppliers.
So what: Protect your top accounts ahead of renewal.
CMO briefing
Weekly: 3 signals that matterMonthly: top moves and the trend behind themOn demand: when a question cannot wait
Competitor
Competitor B relaunched its messaging around price.
So what: Answer with proof points, not matching discounts.
Market
Search interest in your category is rising faster in Canada than in the US.
So what: Test a budget shift toward Canada next month.
Customer
Reviews of Competitor C keep naming onboarding as the top complaint.
So what: Lead your next campaign with onboarding.
Head of Strategy briefing
Weekly: 3 signals that matterMonthly: top moves and the trend behind themOn demand: when a question cannot wait
Competitor
Competitor A filed patents in a product area next to yours.
So what: Possible entry into your core segment. Add it to the scenario plan.
Market
Two channel partners announced a joint offer.
So what: Recheck partner terms and exclusivity.
Customer
A new entrant won a public tender in the Gulf region.
So what: Put it on the watchlist for the UAE and Saudi Arabia.
Illustrative sample, not client data. Real briefings follow your competitors, signals and KPIs.
How your market tracker is set up
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Short scoping call
Tell us what to watch
Competitors, markets, signals and the KPIs you report on.
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Watchlist agreed
We build your tracker
Sources, filters and a briefing format you sign off.
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Weekly, monthly or on demand
Analysts filter and validate
Every item is checked against its source before it reaches you.
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Feedback loop
You read, react, refine
Tell us what helped. The next briefing gets sharper.
What a market tracker can follow
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Pricing, launches, hiring, messaging and funding.
Need a one-off deep dive first? See competitor analysis services.
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Demand shifts, regulation, deals and new entrants.
For a full market picture in one project, see market intelligence.
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Reviews, buying criteria and early churn signals.
What are buyers saying that we are not hearing?
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Each signal is tied to a metric your board already reads.
Which numbers will this move?
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B2B recruitment and fieldwork: interviews, surveys, focus groups and HCP studies.
When public sources run out, we ask the market.
Tracking markets for leaders in
- United States
- United Kingdom
- Canada
- European Union
- United Arab Emirates
- Saudi Arabia
- Australia
Trusted by leaders who need answers they can act on
Our trackers are built on the framework we have tested with 500+ leaders through our market intelligence practice.
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The insights generated from Alina’s research have been invaluable, providing a clear understanding of our market position and identifying opportunities for growth.
Timothy RhodesManaging director of Apprize360 Intelligence, USA
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Her final report was extremely detailed and well-presented, and she clearly answered all the research questions we had set at the beginning of the research project.
Nina HoeberichtsCustomer success lead, Sherpany, Germany
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The quality of work is excellent and comparable to top consulting firms.
Wesley TriceDirector of BAYADA, USA
Reviews of BI Company research projects. Read more on our homepage.
600+ clients worldwide, including
A fixed price for your tracker, agreed upfront
Fixed price
Fixed monthly or per-report price, quoted after a short scoping call
- Agreed before work starts
- Weekly, monthly or on demand
- Analyst validation included
- Scoped to your watchlist
You pay for the signals you need, not for a software seat.
Market tracker FAQ
A recurring briefing on the competitors, market signals and KPIs you choose. A BI analyst filters each item, checks the source and adds a short so-what.
Weekly, monthly or on demand. We agree the cadence on the scoping call and can review it as your priorities change.
Public sources such as company websites, filings, press releases, job postings, product and pricing pages, reviews, trade media and regulators. When you need more, we add primary research.
No. BI Company is a research firm. You get an analyst-written briefing, not a software login or another dashboard.
Yes. We run B2B recruitment and fieldwork for interviews, surveys and focus groups, including studies with healthcare professionals (HCPs).
We track markets for leaders in the US, UK, Canada, the EU, the UAE, Saudi Arabia and Australia, delivered remotely.
A fixed monthly or per-report price, quoted after a short scoping call and agreed before work starts.
Tell us who to watch. We send you what matters.
Related services
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Competitor analysis services
A one-off deep dive on your rivals.
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Market intelligence
The full market picture in one project.
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Market sizing services
TAM, SAM and SOM you can defend.
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Research for consulting firms
White label research under your name.
Tell us what to track
Name your competitors, markets and KPIs. We reply within one business day with a scope and a fixed price.
