Building a Reddit intelligence system for a regulated financial brand

Problem: a large, regulated financial services brand had a growing problem they couldn’t see clearly: real, high-intent conversations about their products were happening on Reddit every day, completely outside their normal marketing and support channels. They needed eyes on that conversation. 

Goal: to support the organic Reddit strategy to enhance brand visibility  

Built the full monitoring infrastructure from scratch

• Subreddit selection, Brandwatch query construction, a tagging and topic taxonomy, and live dashboards, the one-time setup phase that everything else runs on.

Ran ongoing weekly light-touch monitoring

• To catch and flag spikes or emerging themes between full reporting cycles, so nothing urgent sat unnoticed for a month.

Delivered monthly deep-dive reports

• Combining volume and sentiment trends, top discussion themes, a prioritized opportunity matrix, and a competitive landscape read, plus a short internal walkthrough call each cycle.

Flagged time-sensitive risk signals as they emerged

• Conversations touching account access, fraud, or service breakdowns, so they could be routed internally before turning into visible reputation problems.

Interested in the report? Let us know and we will be happy to help!