US expansion of UK wall clock décor brand

Problem: our UK based client Animaro needed to clearly understand the difference between UK and USA target audience, messaging, and product appeal to effectively enter the new market. Despite its unique design, the product’s appeal and value proposition were not fully understood, which limited marketing effectiveness

Goal: to define the core audience most likely to buy the Solstice Clock, to create messaging that highlights the product’s uniqueness, to establish a clear, appealing value proposition, to identify effective marketing channels and strategies

• Market Research: Analyzed the US home décor market and TOP 5 competitor positioning to identify market gaps and opportunities
• Market Research: Examined key marketing channels, including social media, online retail platforms, and interior design publications
• Quantitative Research: Surveyed 100 respondents to identify the core audience most likely to purchase the Solstice Clock
• Quantitative Research: Mapped audience demographics, interests, and buying behavior, emphasizing high-income homeowners aged 31-60 with a preference for innovative, statement-making décor
• Qualitative Research: Conducted 6 interviews to understand buying decoration process, triggers and preferences
• Qualitative Research: Explored how the target audience evaluates design, craftsmanship, and overall product appeal
• Provided actionable insights for product positioning and messaging, focusing on emotional and logical triggers
• Identified the most effective marketing channels and promotional approaches to reach the target audience

Interested in the report? Let us know and we will be happy to help!

• Clearly defined core audience: High-income homeowners aged 31-60 interested in innovative, statement-making décor
• Revealed emotional triggers and primary motivators for purchase
• Provided clear guidance on optimal marketing channels, messaging, and product positioning