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Research: marketing analysis & financial modeling for media production spaces in Chicago

Problem and
goals

01
  • Conduct a comprehensive marketing analysis to assess demand for our production spaces across four categories: Film Studio, Event Space, Advanced Multi-Use Studio, and Integrated Workspace Hub. Additionally, develop financial models and a potential pitch deck for raising capital.

Key Questions:

  • Who is the target audience, and what are their needs?
  • Is there enough market demand?
  • How does our value proposition compare to competitors’?
  • What features attract clients?
  • What’s our marketing strategy?
  • Are there expansion opportunities? 

What was done to solve the problem
and reach the goals

02
  • Market Research: Surveys, interviews conducted
  • Competitive Analysis: Evaluating competitors’ offerings
  • Target Market Assessment: Identifying preferences and needs
  • Value Proposition Validation: Testing appeal through research
  • Demand Forecasting: Estimating market demand
  • AI in media space analysis
  • Recommendations: Actionable strategies for marketing and enhancement

Talk
to us

03

Interested in the report? Let us know and we will be happy to help!

Project
results

04
  • “BI research became the foundation for the team’s development efforts throughout the year, guiding key decisions and even steering the project toward a new, promising direction that hadn’t originally been considered”
  • The decisions about target audience, services offered, production space and pricing were made based on research, further development plan was created

Client
feedback

05

The project required market research for a company concept to assess demand before investing, helping a group of friends make informed decisions. BI was incredibly thorough in understanding the requirements and delivering the precise answers needed.

BI research became the foundation for the team’s development efforts throughout the year, guiding key decisions and even steering the project toward a new, promising direction that hadn’t originally been considered.

Alina’s  insight and dedication made a significant impact. I look forward to collaborating with her on future projects. Highly recommend!

Terrell

CBS news correspondent | Producer/writer

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