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Product packaging testing for a supplement brand

Problem and
goals

01

Test different messaging angles and product packaging to determine which benefits resonate most with potential customers. Identify key selling points for effective marketing strategies

What was done to solve the problem
and reach the goals

02
  • Market Research: Secondary research and a survey targeting 500  target customers with advanced survey design methodologies to remove bias
  • Pricing study was conducted
  • Competitive Analysis: Evaluating competitors’ offerings.
  • Survey data analysis and market study report preparation with actionable insights

Talk
to us

03

Interested in the report? Let us know and we will be happy to help!

Project
results

04
  • Data-based decisions on positioning, target audience segment and packaging for the new product launch are made
  • Over  43,000 customers gained in 3 month since the product launch

Client
feedback

05

BI provided exceptional market research for our dietary supplement launch. BI team was professional, thorough, and delivered a high-quality, data-driven report that exceeded our expectations. From the start, Alina asked insightful questions, kept communication clear and timely, and tailored her approach to our specific needs. BI’s competitor analysis, consumer feedback study, and pricing research offered actionable insights we can use immediately. We especially appreciated BI’s careful methodology in crafting and executing the survey for bottle color preferences—they took our feedback on board and turned around top-notch deliverables right on schedule. If you need market intelligence done right, BI is the one to hire!

Matthew

CEO of a supplement brand

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