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Off-grid living market

ATA

Problem and
goals

01

ATA is a startup whose mission is to make moving off-grid easy and affordable for folks. ATA develops end-to-end solutions for building and living off-grid, eliminating the need for advanced technical knowledge.

  • The need to understand off-grid market in US and evaluate ATA’s opportunity to enter it
  • Define the value proposition and the product itself to match US market needs

Applied
approach

02
  • Comprehensive secondary research was conducted, 15 top competitors were profiled
  • A quantitative study of 100  target customers was conducted
  • Pitch deck that tells the story of ATA Homesteading for investors and creditors was created
  • 185  pages report with study results was prepared and presented to the client together with strategy recommendations

Study report
samples

03

Want to access the complete report? Let us know and we’ll send it over to you!

Project
results

04
  • Got clarity on US off-grid market, key players, consumer value drivers, trends and purchasing behaviour
  • Created a pitch deck that clearly tells the story of ATA Homesteading and its market fit for future potential investors and creditors
  • Created a product prototype and defined value proposition that will fit US demand based on market research

05

There is a very big discrepancy between your apparent effort or hours submitted for a project and what you deliver it it’s spectacular. I have never seen such great results from so little time devoted, even if you were working nonstop, which you probably don’t, that’s God when it comes to delivering. All the people that I know of, including myself cannot deliver to this level. Not even close. Probably THE most spectacular results out of all contracts so far. Contracts exceeding $150k might I add.

Catalin Cuconu

Founder of ATA Hometeading

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