Mystery novels qualitative analysis

Problem and
goals

01

Nova Media Marketing is a company that promotes Mary Stone publishing mystery novels. The company came to BI with a problem that some novels sell almost with no marketing effort while the other similar ones require a large marketing budget and activities
The goal of the study was to understand what makes a mystery novel a bestseller to guide writers and marketing team during new projects

Applied
approach

02

A qualitative survey of 900+ readers was conducted. Respondents were asked 18 open-ended questions about their reading experience
45 pages report with study results was prepared and presented to the client together with strategy recommendations

Study report
samples

03

Want to access the complete report? Let us know and we’ll send it over to you!

Project
results

04

Got clarity on readers preferences, purchase drivers and barriers
Received top readers ideas for the new novels
Created a strategy for further development based on market research for writers and for marketing team

Client
feedback

05

The information we got from BI was very useful for the team and we learned a lot from the presentation. The whole business is taking a new direction now.

BI’s work was really valuable to us.

Vlad Bustiuc

Owner of Nova Media Marketing SRL

Mystery novels qualitative analysis

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