Canadian expansion of Swedish hearing protection brand

Problem: our client needed to understand the key factors driving consumer choices in the Canadian hunting and shooting market, particularly around hearing protection devices. Despite strong market potential, gaps existed in understanding consumer behavior, competitive positioning, effective marketing and distribution strategies

Goal: to identify market dynamics, consumer preferences, and competitor strategies to develop targeted marketing approaches and product positioning that resonate with the core audience. To identify best retailers to distribute product

• Market Study: Conducted in-depth market analysis covering market size, consumer preferences, market trends, logistics channels, import regulation, and competitive landscape
• Market Study: Benchmarked against 8 top competitors, focusing on product features, pricing, ratings, and marketing channels
• Quantitative Research: Surveyed 500 respondents in Canada to understand needs, preferences, and buying behavior related to hearing protection devices
• Quantitative Research: Collected insights on price sensitivity, preferred features, and purchase motivations
• Retailers Mapping: Scored 21  retailers across Canada to identify the most effective distribution channels
• Retailers Mapping: Selected the 6  best-performing retailers based on criteria such as reach, brand compatibility, sales volume potential, and willingness to collaborate
• Developed a targeted marketing strategy to enhance brand positioning and optimize sales channels
• Provided actionable insights to improve product offerings and reach untapped customer segments

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• Got clarity on Canada hunting and shooting market, consumer preferences, purchase drivers and barriers
• Provided actionable marketing and distribution strategies to improve advertising planning and optimize sales channels
• Positioned the client’s brand as a premium provider of advanced hearing protection devices, improving market visibility and appeal